Saturday, November 22, 2008

Marketing Google Docs

Over the last year or so I've become increasingly interested in and aware of marketing. It is a topic engineers don't typically learn in school but is essential to successful businesses. I need to learn way more about it if I'm ever to start that company I've been dreaming about for far too long.

Many people still don't know that Google has an online office suite of products which offers near equivalents to Word, Excel, and Powerpoint. How do you market a product as exciting as the spreadsheet? I think Google did a good job here.

They made a "cool" short video around the product but it feels like entertainment rather than a commercial. They sprinkle in the key features (document sharing, integrated chat) and the URL around the entertainment. No one is really going to use their spreadsheet as a paint program but people will pass the video around (like me now) and some will decide to give Google docs a try. Well done.

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